In the early years of the twenty-first century, social media exploded onto the scene, changing forever the way people communicate. In the B2B world some companies jumped right in with the battle cry “we must have a Facebook page!” before they knew what they were doing. Much time and money was wasted.

Susan Tatum, a veteran of B2B marketing, watched and waited. As LinkedIn began to shift from job hunting to business networking, Susan started testing to learn if and how LinkedIn could be used to deliver true business results. In 2010, when she had enough data to confidently lead her clients through the maze of social media, The Conversion Company was born.

We owe a huge thanks to our clients for joining us in our quest to harness social media for complex business use. Marketing and sales execs, channel managers, rainmakers and CEOs across the technology and professional services industries have helped make us what we are today.

The Conversion Company is now a virtual, global social media firm with a focus on helping mid and upper market professional services firms, tech firm companies and individual subject matter experts.


Founding Partner
Los Angeles


Social Media
Program Manager

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