Why Your Employees Are Your Company’s Best Advocates

Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what’s working and what’s not. There’s more to a successful employee advocacy program than giving them content to share and hoping for the best. Without further ado, here’s Lisa on employee advocacy.   Can you start by telling us a little bit about your professional background and what you do in your day job? I’ve been managing communities for the...

Read More