Author: Mindi Rosser

How to Effectively Use Hashtags on LinkedIn

LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. Since LinkedIn is hell-bent on becoming the premier social network for professionals and the LinkedIn database has become enormous, they realized the need to better categorize, organize and filter content. Hashtags are an easy way to do just that. Hashtags allow LinkedIn to...

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Are Employee Advocacy Programs Helping Employees Get Poached?

Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social media and marketing efforts without one. But, there is one question not often addressed. If your employees start looking “too good” online because of their participation in your employee advocacy program, will they get poached by a competitor or headhunter? It’s a good question to ask. You want your company to be known as a great place to...

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What can go wrong with social media management tools?

Have you ever used a social media management tool that promised to deliver magnanimous results “on autopilot”? Who doesn’t want to try the latest social media management tool? What these tools don’t tell you is that things can go terribly wrong. And when they do, you’ll have a lot of explaining to do. Those of us managing social media accounts struggle to get it all done and keep our social media accounts growing consistently. If we only used native social channels and manually tried to grow our channels, we would spend more than a few hours per day on...

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What Is a B2B Influencer Marketing Program?

Influencer marketing programs are becoming one of the most powerful ways to reach your audience, increase thought leadership, raise brand awareness and help you develop relationships. Your audience is listening to a group of someones, and those someones are the influencers you should include in your influencer marketing program. What is influencer marketing? It’s a tailored marketing program that aims to use key leaders to expand the reach of your company or brand’s message to a larger audience. Instead of directly targeting a group of buyers, an influencer program uses influencers to spread your message for your company or...

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How To Get Better Results from your LinkedIn Groups

Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent on generating leads. I asked Jeff to share his secrets with us about how to make the most of LinkedIn Groups, especially after LinkedIn made changes to groups earlier this year.   Tell us a bit about yourself and your experience with LinkedIn groups. How did you “discover” LinkedIn groups?   I actually...

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About this Blog

Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.

There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!

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