How To Weave Authenticity Into Your Social Media Marketing

Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave authenticity into our content, social media posts and interactions.   There’s a lot of industry buzz about the benefits of authentic marketing. How would you define authentic marketing?   My simplest definition – be yourself. As an individual, how you interact, behave and ‘speak’ online should mirror how you interact in the real world. I will push boundaries,...

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