Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave authenticity into our content, social media posts and interactions. There’s a lot of industry buzz about the benefits of authentic marketing. How would you define authentic marketing? My simplest definition – be yourself. As an individual, how you interact, behave and ‘speak’ online should mirror how you interact in the real world. I will push boundaries,...Read More
Author: Robert Nissenbaum
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Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!