“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot...Read More
B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong...Read More
I wouldn’t normally have read Predictable Revenue by Aaron Ross and Marylou Tyler. If not for my...Read More
These days most professionals take at least a cursory look at a LinkedIn profile before meeting...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!