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CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

Why Do You Want to Use Social Media?

Why Do You Want to Use Social Media?

When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...

3 LinkedIn Profile Mistakes that Will Cost You Money

3 LinkedIn Profile Mistakes that Will Cost You Money

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position because the simple act of ignoring your profile incorporates three mistakes that can cost you...

Hubspot – Please Stop the Spamming!

Hubspot – Please Stop the Spamming!

Everyone I know who has decision-making responsibility in a marketing agency receives cold email messages and phone calls from Hubspot agency partner reps on a recurring basis, whether we like it or not. About every six to nine months, they crawl out of the woodwork....

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