93% of B2B companies now use content marketing, and their biggest challenge is producing the enough of the right kind of content. Is content curation – the art of finding, selecting, and sharing relevant content from other sources – a valuable tool for filling the content gap?Read More
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An interview with LinkedIn’s Mike Weir. Most tech marketers know the IT buying process has changed – dramatically – in recent years, but did you know the entire IT buying committee is using LinkedIn to educate themselves before they’ll talk to your sales people? And 55% of them want to connect with vendors!Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!