93% of B2B companies now use content marketing, and their biggest challenge is producing the enough of the right kind of content. Is content curation – the art of finding, selecting, and sharing relevant content from other sources – a valuable tool for filling the content gap?
About The Author
Alyson has written millions of words in a variety of corporate roles, mostly for startups. She is a contributor to the blog at The Conversion Company.
September 15, 2014
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!