“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot...Read More
The classic sales Catch 22: quotas are shooting up while the B2B buying process is getting more...Read More
From the outside, implementing a LinkedIn program may seem fairly easy. And, indeed, if all you...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!