SUSAN TATUM

Founding Partner
Los Angeles

 

My name is Susan Tatum and I’m the founder of The Conversion Company.

I’ve always been fascinated in how to motivate business prospects. I’ve watched social media change the way we network.

In the beginning I wondered if businesses could use LinkedIn to grow their revenue or to find new customers. When it comes to lead generation I believe in quality, not quantity. As a consultant myself, I know – there’s no time to waste on the wrong prospects.

In 2008 a colleague and I developed a process for B2B lead generation. What is different about this process is that it stays true to my belief. It identifies the highest quality prospects. It is relationship based. And it adapts to new ways of finding prospects, like on LinkedIn.

And that’s how The Conversion Company came to be. I had found the answer to using LinkedIn to grow businesses. Without damaging brand reputations. Without wasting time on the wrong prospects.

I wanted to share this discovery with other businesses. Because to me, business development is not about amassing a list of names. And it’s not about adding to the static on LinkedIn.
It’s about prompting prospects to step up and talk about buying the services they need. It’s about building trusted relationships.

To find out how we do it, contact us.

MINDI ROSSER

Partner, Program Manager
Honolulu

I started my first marketing business in the corner of an attic bathroom on an IKEA hand-me-down desk – prior to the advent of video calls (whew!)

Though I failed with a few business ventures along the way, I have always been passionate about connecting great people with the knowledge, resources, and relationships they need to build healthy, happy, successful businesses.

As a Millennial, I have been at the forefront of how social media has transformed the way we connect with each other, how we communicate, and even how it influences the people we become.

When I joined The Conversion Company in 2014, I discovered how social media, specifically LinkedIn, could be effectively used for strategic B2B lead generation and business development. Since then, I have focused on running our Performance Lab for clients, who are interested in connecting with their ideal prospects through highly targeted social selling programs and personalized prospecting.

No spam. No automation. No bots.

I believe that building a great business starts with a solid business development foundation built on trust, authenticity, and consistency.

 

SUSAN TATUM

Founding Partner
Los Angeles

 

MINDI ROSSER

Partner,
Program Manager
Honolulu

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