B2B companies are slowly starting to understand the value of adding social media into their sales...Read More
Author: Alyson Stone
Posted by Alyson Stone | Apr 7, 2016 |
We are very proud to post the first published interview with Dave Stein and Steve Andersen,...Read More
Posted by Alyson Stone | Mar 31, 2016 |
I just finished gulping down the International Data Group (IDG) B2B Technology Content Marketing...Read More
Posted by Alyson Stone | Sep 17, 2014 |
93% of B2B companies now use content marketing, and their biggest challenge is producing the enough of the right kind of content. Is content curation – the art of finding, selecting, and sharing relevant content from other sources – a valuable tool for filling the content gap?Read More
Posted by Alyson Stone | Sep 15, 2014 |
In spite of how much LinkedIn can help grow your technology business, its power remains relatively unknown! Out of the all the business-to-business companies represented on LinkedIn, only a few are using it to its full lead and sales generating potential.Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!