Author: Susan Tatum

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Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up – or doesn’t.

For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.

Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously – even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In this episode, Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.