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Author: Susan Tatum

5 Key Steps of Content-Driven Marketing

More companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.

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Taking Action on Your Pipeline KPIs

When business development programs don’t result in a full pipeline and enough new clients, too many people just do more. Send more connection invitations; more messages; more email; more calls.

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About this Blog

Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.

There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!

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