This is #4 in a series of mistakes we address in our report on the “12 Costly Mistakes Tech...Read More
Author: Susan Tatum
Posted by Susan Tatum | Apr 29, 2014 |
Despite considerable 3rd party research uncovering the significant role LinkedIn now plays in IT...Read More
Posted by Susan Tatum | Apr 28, 2014 |
There is a costly disconnection between sales and marketing efforts on LinkedIn. This should come...Read More
Posted by Susan Tatum | Apr 18, 2014 |
Marketing complex B2B technology can be difficult to wrap your head around – even for people with...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!