Marketing complex B2B technology can be difficult to wrap your head around – even for people with...Read More
Author: Susan Tatum
Posted by Susan Tatum | Apr 8, 2014 |
Social media generalists, in my experience, tend to approach LinkedIn the same way they approach...Read More
Is Poor Messaging Sabotaging Your Sales Team’s Efforts? How to Use LinkedIn to Get on the Right Track.
Posted by Susan Tatum | Apr 2, 2014 |
In a new study from OpenView Venture Partners (available here for the price of your contact...Read More
Two Things Technology Sales & Business Development Pros Can Do Right Now to Generate More Leads on LinkedIn
Posted by Susan Tatum | Feb 13, 2014 |
For technology sales and business development people, LinkedIn is quickly replacing conventional...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!