A few weeks ago I wrote about using LinkedIn for brand maintenance versus measurable,...Read More
Author: Susan Tatum
Posted by Susan Tatum | Oct 9, 2013 |
The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly...Read More
Posted by Susan Tatum | Sep 30, 2013 |
I make a living helping B2B companies put social media to use as a legitimate marketing channel....Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!