When business development programs don’t result in a full pipeline and enough new clients, too many people just do more. Send more connection invitations; more messages; more email; more calls.Read More
Author: Susan Tatum
Posted by Susan Tatum | Dec 4, 2020 |
For more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.Read More
Posted by Susan Tatum | Jul 8, 2020 |
Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up – or doesn’t.Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!