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CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

How Many Calls Do You Really Need?

How Many Calls Do You Really Need?

How Many Calls Do You Really Need? By Susan Tatum September 17, 2020 Resources A wake up call to business owners who are chasing too much new business. Who among us hasn’t noticed the current deluge of ads and LinkedIn messages promising to “fill your calendar” with...

How to keep meeting people when everything is cancelled

How to keep meeting people when everything is cancelled

How to keep meeting people when everything is cancelledBy Susan TatumMarch 23, 2020ResourcesWhat do you do when a substantial source of your new business pipeline dries up? With conferences and networking events of all sizes cancelled around the globe, travel...

Reality Check: 4 Dangers of Automating LinkedIn

Reality Check: 4 Dangers of Automating LinkedIn

Reality Check: 4 Dangers of Automating LinkedInBy Susan TatumOctober 14, 2019ResourcesUsing a 3rd party application to automate mundane LinkedIn activities has been around nearly forever. Who doesn’t use something like Buffer or Hootsuite to line up a week or so worth...

Is LinkedIn Really Right for You?

Is LinkedIn Really Right for You?

If you want to use LinkedIn to generate conversations with people you’d like to do business with, there are three important bits of information you should look at.

5 Reasons to Automate Your LinkedIn Outreach

5 Reasons to Automate Your LinkedIn Outreach

5 Reasons to Automate Your LinkedIn OutreachBy Susan TatumJuly 2, 2019ResourcesIf you’re spending any length of time using LinkedIn for business development, you’ve probably been tempted to use one of the ever-increasing apps that log onto your account, visit member’s...

6 Critical Numbers for Your LinkedIn Business Development Program

6 Critical Numbers for Your LinkedIn Business Development Program

The goal of a LinkedIn business development program (or social selling, if you want to call it that) is to drive conversations with ideal prospects who ultimately turn into new clients or customers. From prospect identification and initial outreach to closing the sale, there are a number of places where these efforts can go off the rails; and if you’re not paying attention you won’t know how to fix it. You may not even know it’s happening.

Why yesterday’s LinkedIn tactics no longer work – and what to do about it

Why yesterday’s LinkedIn tactics no longer work – and what to do about it

You are not imagining it. With every month that goes by, it gets harder to connect with your ideal prospects on LinkedIn. Strategies and tactics that worked beautifully last year seem to go nowhere now. Business owners new to using LinkedIn as a business development tool are finding the so-called best practices don’t get you many conversations with qualified prospects.

5 Signs Your LinkedIn Program is Probably in Danger

5 Signs Your LinkedIn Program is Probably in Danger

5 Signs Your LinkedIn Program is Probably in DangerBy Susan TatumMay 20, 2019ResourcesI’m writing this article for those of you who are using LinkedIn - or want to use it - as a strategic business development tool, meaning you want to generate conversations with...

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