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CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

Reality Check: 4 Dangers of Automating LinkedIn

Reality Check: 4 Dangers of Automating LinkedIn

Reality Check: 4 Dangers of Automating LinkedInBy Susan TatumOctober 14, 2019ResourcesUsing a 3rd party application to automate mundane LinkedIn activities has been around nearly forever. Who doesn’t use something like Buffer or Hootsuite to line up a week or so worth...

Is LinkedIn Really Right for You?

Is LinkedIn Really Right for You?

If you want to use LinkedIn to generate conversations with people you’d like to do business with, there are three important bits of information you should look at.

5 Reasons to Automate Your LinkedIn Outreach

5 Reasons to Automate Your LinkedIn Outreach

5 Reasons to Automate Your LinkedIn OutreachBy Susan TatumJuly 2, 2019ResourcesIf you’re spending any length of time using LinkedIn for business development, you’ve probably been tempted to use one of the ever-increasing apps that log onto your account, visit member’s...

6 Critical Numbers for Your LinkedIn Business Development Program

6 Critical Numbers for Your LinkedIn Business Development Program

The goal of a LinkedIn business development program (or social selling, if you want to call it that) is to drive conversations with ideal prospects who ultimately turn into new clients or customers. From prospect identification and initial outreach to closing the sale, there are a number of places where these efforts can go off the rails; and if you’re not paying attention you won’t know how to fix it. You may not even know it’s happening.

Why yesterday’s LinkedIn tactics no longer work – and what to do about it

Why yesterday’s LinkedIn tactics no longer work – and what to do about it

You are not imagining it. With every month that goes by, it gets harder to connect with your ideal prospects on LinkedIn. Strategies and tactics that worked beautifully last year seem to go nowhere now. Business owners new to using LinkedIn as a business development tool are finding the so-called best practices don’t get you many conversations with qualified prospects.

5 Signs Your LinkedIn Program is Probably in Danger

5 Signs Your LinkedIn Program is Probably in Danger

5 Signs Your LinkedIn Program is Probably in DangerBy Susan TatumMay 20, 2019ResourcesI’m writing this article for those of you who are using LinkedIn - or want to use it - as a strategic business development tool, meaning you want to generate conversations with...

Why You Can’t Book Sales Calls on LinkedIn

Why You Can’t Book Sales Calls on LinkedIn

“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake. I look at the folks who...

Why LinkedIn Should Not Be Part of Your Social Media Program

Why LinkedIn Should Not Be Part of Your Social Media Program

B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong hands. Having a formal social media program can easily lull you into the false belief that you’re getting the best possible value out of every network. After all, you’re got...

LinkedIn Reconnection Message – Do Not Try This at Work

LinkedIn Reconnection Message – Do Not Try This at Work

Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold. But most of the messages I’m...

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