the
CONVERSION
BLOG
Ideas for converting strangers to extraordinary clients and partners
About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.
There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!
The world is full of companies that might be interested in hiring you but only a select set are the right combination of likely to buy and likely to be both profitable and fun to work with. The rest are a waste of time. At best, you’ll spend valuable new business...
“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake. I look at the folks who...
B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong hands. Having a formal social media program can easily lull you into the false belief that you’re getting the best possible value out of every network. After all, you’re got...
Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold. But most of the messages I’m...
LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they...
For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers - get their attention, then their interest, and often educate them a...
I wouldn’t normally have read Predictable Revenue by Aaron Ross and Marylou Tyler. If not for my friend Andy Parkinson repeatedly asking for my opinion, I wouldn’t have given it a second thought - mainly because I wrongly assumed a book about the $100 million best...
Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what's...
Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave...
When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...