the

CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

How to Effectively Use Hashtags on LinkedIn

How to Effectively Use Hashtags on LinkedIn

LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they...

8 Powerful Secrets To Meeting More New Clients

8 Powerful Secrets To Meeting More New Clients

For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers - get their attention, then their interest, and often educate them a...

Why Your Employees Are Your Company’s Best Advocates

Why Your Employees Are Your Company’s Best Advocates

Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what's...

Why Do You Want to Use Social Media?

Why Do You Want to Use Social Media?

When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...

How to Ace Your Meetings with a LinkedIn Pre-check

How to Ace Your Meetings with a LinkedIn Pre-check

These days most professionals take at least a cursory look at a LinkedIn profile before meeting with someone they don’t yet know. This is especially true of business development people preparing to meet with a potential client for the first time. If it’s not always a...

What can go wrong with social media management tools?

What can go wrong with social media management tools?

Have you ever used a social media management tool that promised to deliver magnanimous results “on autopilot”? Who doesn’t want to try the latest social media management tool? What these tools don’t tell you is that things can go terribly wrong. And when they do,...

Pin It on Pinterest

Share This