CONVERSATION
STARTERS

Ideas for finding and converting strangers to extraordinary clients and partners

Conversations Starters is written and edited for B2B professionals who want to start more and better business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want sound ideas and advice about how to look good, sound good and fill your pipeline, you’ve come to the right place. Welcome!

Susan Tatum

Dec 14, 2016
3 min

Why Do You Want to Use Social Media?

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum December 15, 2016 When business execs and subject matter experts...

Mindi Rosser

Dec 7, 2016
3 min

Are Employee Advocacy Programs Helping Employees Get Poached?

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser December 8, 2016 Employee advocacy is a hot topic...

Susan Tatum

Dec 4, 2016
2 min

How to Ace Your Meetings with a LinkedIn Pre-check

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum December 5, 2016 These days most professionals take at least a...

Susan Tatum

Nov 29, 2016
3 min

7 Reasons Why LinkedIn is the Best Social Media Network for Professional Services

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum November 30, 2016 While social media has long been prominent for...

Mindi Rosser

Nov 9, 2016
4 min

What can go wrong with social media management tools?

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser November 10, 2016 Have you ever used a social media...

Susan Tatum

Nov 6, 2016
4 min

3 LinkedIn Profile Mistakes that Will Cost You Money

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum November 7, 2016 Have you been meaning to update your LinkedIn...

Mindi Rosser

Oct 19, 2016
5 min

What Is a B2B Influencer Marketing Program?

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser October 20, 2016 Influencer marketing programs are...

Clement Lim

Oct 11, 2016
6 min

Why B2B Marketers Need a Brand Strategy & How to Do it Right

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Clement Lim October 12, 2016 When we think of brands, we think of...

Susan Tatum

Sep 26, 2016
2 min

Hubspot - Please Stop the Spamming!

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum September 27, 2016 Everyone I know who has decision-making...

Mindi Rosser

Sep 14, 2016
6 min

How To Get Better Results from your LinkedIn Groups

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser September 15, 2016 Jeff Simmons joins us to discuss...

Susan Tatum

Sep 12, 2016
4 min

What Bacon Sandwiches Have to Do with Social Media

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum September 13, 2016 I'm visiting a friend in Seattle, helping her...

Mindi Rosser

Sep 7, 2016
4 min

How CEOs Can Use Twitter to Improve Visibility and Brand Awareness

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser September 8, 2016 Before you start exploring how to...

Susan Tatum

Aug 22, 2016
3 min

9 Ways CEOs Can Use LinkedIn to Build Brand Awareness

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum August 23, 2016 So you’ve come to the conclusion (happily or...

Mindi Rosser

Aug 16, 2016
4 min

B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser August 17, 2016 We are thrilled to have Wayne...

Susan Tatum

Aug 8, 2016
3 min

Why You Need to Expand Your Networking Strategy Now

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum August 9, 2016 I recently witnessed two very different views on...

Susan Tatum

Aug 1, 2016
3 min

Are Sales and Marketing People Ruining LinkedIn?

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum August 2, 2016 Not too long ago, LinkedIn was a haven from spam....

Susan Tatum

Jul 25, 2016
2 min

Why You Should Spend More LinkedIn Time Researching Potential Clients and Customers

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum July 26, 2016 Years ago, the opening in-depth conversation between...

Susan Tatum

Jul 18, 2016
2 min

Why some people should not be part of your LinkedIn program

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By Susan Tatum July 19, 2016 Sometimes people are hesitant to embrace LinkedIn...

Wayne Breitbarth

Jun 20, 2016
4 min

10 Best LinkedIn Secrets & How You Can Leverage Them

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Wayne Breitbarth June 21, 2016 Editor's Note: We are so pleased...

Mindi Rosser

Jun 7, 2016
5 min

What Your Social Media Program Is Missing Without Employee Advocacy

BUSINESS DEVELOPMENT | LINKEDIN PROSPECTING | RESOURCES By guest author Mindi Rosser June 8, 2016 Savvy business leaders think long and...

CONVERSATION STARTERS

Ideas for finding and converting strangers to extraordinary clients and partners

Why Do You Want to Use Social Media?

Are Employee Advocacy Programs Helping Employees Get Poached?

How to Ace Your Meetings with a LinkedIn Pre-check

7 Reasons Why LinkedIn is the Best Social Media Network for Professional Services

What can go wrong with social media management tools?

3 LinkedIn Profile Mistakes that Will Cost You Money

What Is a B2B Influencer Marketing Program?

Why B2B Marketers Need a Brand Strategy & How to Do it Right

Hubspot - Please Stop the Spamming!

How To Get Better Results from your LinkedIn Groups

What Bacon Sandwiches Have to Do with Social Media

How CEOs Can Use Twitter to Improve Visibility and Brand Awareness

9 Ways CEOs Can Use LinkedIn to Build Brand Awareness

B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey

Why You Need to Expand Your Networking Strategy Now

Are Sales and Marketing People Ruining LinkedIn?

Why You Should Spend More LinkedIn Time Researching Potential Clients and Customers

Why some people should not be part of your LinkedIn program

10 Best LinkedIn Secrets & How You Can Leverage Them

What Your Social Media Program Is Missing Without Employee Advocacy

CONVERSATION
STARTERS