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CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

Why You Can’t Book Sales Calls on LinkedIn

Why You Can’t Book Sales Calls on LinkedIn

“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake. I look at the folks who...

Why LinkedIn Should Not Be Part of Your Social Media Program

Why LinkedIn Should Not Be Part of Your Social Media Program

B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong hands. Having a formal social media program can easily lull you into the false belief that you’re getting the best possible value out of every network. After all, you’re got...

LinkedIn Reconnection Message – Do Not Try This at Work

LinkedIn Reconnection Message – Do Not Try This at Work

Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold. But most of the messages I’m...

How to Effectively Use Hashtags on LinkedIn

How to Effectively Use Hashtags on LinkedIn

LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they...

8 Powerful Secrets To Meeting More New Clients

8 Powerful Secrets To Meeting More New Clients

For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers - get their attention, then their interest, and often educate them a...

Why Your Employees Are Your Company’s Best Advocates

Why Your Employees Are Your Company’s Best Advocates

Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what's...

Why Do You Want to Use Social Media?

Why Do You Want to Use Social Media?

When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...

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