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CONVERSION

BLOG

Ideas for converting strangers to extraordinary clients and partners

About this blog
The Conversion Blog is written and edited for established B2B professionals who want to use LinkedIn to start business relationships, achieve visible thought leadership roles and put high quality sales calls on the calendar.

There are no shortcuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you’ve come to the right place. Welcome!

Why Do You Want to Use Social Media?

Why Do You Want to Use Social Media?

When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...

Are Employee Advocacy Programs Helping Employees Get Poached?

Are Employee Advocacy Programs Helping Employees Get Poached?

Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social...

How to Ace Your Meetings with a LinkedIn Pre-check

How to Ace Your Meetings with a LinkedIn Pre-check

These days most professionals take at least a cursory look at a LinkedIn profile before meeting with someone they don’t yet know. This is especially true of business development people preparing to meet with a potential client for the first time. If it’s not always a...

What can go wrong with social media management tools?

What can go wrong with social media management tools?

Have you ever used a social media management tool that promised to deliver magnanimous results “on autopilot”? Who doesn’t want to try the latest social media management tool? What these tools don’t tell you is that things can go terribly wrong. And when they do,...

3 LinkedIn Profile Mistakes that Will Cost You Money

3 LinkedIn Profile Mistakes that Will Cost You Money

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position because the simple act of ignoring your profile incorporates three mistakes that can cost you...

What Is a B2B Influencer Marketing Program?

What Is a B2B Influencer Marketing Program?

Influencer marketing programs are becoming one of the most powerful ways to reach your audience, increase thought leadership, raise brand awareness and help you develop relationships. Your audience is listening to a group of someones, and those someones are the...

Why B2B Marketers Need a Brand Strategy & How to Do it Right

Why B2B Marketers Need a Brand Strategy & How to Do it Right

When we think of brands, we think of Coca-Cola, Nike or L'Oreal. Brands are part of our daily lives. We are loyal to the brands we favor. When we make purchases, we stick to our favored brands, often not even considering rival offerings. Now, the brands in our daily...

Hubspot – Please Stop the Spamming!

Hubspot – Please Stop the Spamming!

Everyone I know who has decision-making responsibility in a marketing agency receives cold email messages and phone calls from Hubspot agency partner reps on a recurring basis, whether we like it or not. About every six to nine months, they crawl out of the woodwork....

How To Get Better Results from your LinkedIn Groups

How To Get Better Results from your LinkedIn Groups

Jeff Simmons joins us to discuss the do’s and don’ts for salespeople and marketers who want to use LinkedIn Groups effectively. He’s a master when it comes to building sales funnels, and his B2B Sales Funnel Library is a valuable resource for any B2B marketer intent...

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