B2B Sales and Marketing Highlights from the 2016 LinkedIn User Survey
We are thrilled to have Wayne Breitbarth join us for an interview about his recent 2016...
Read Moreby Mindi Rosser | Aug 18, 2016 | LinkedIn Content, LinkedIn Groups, LinkedIn Lead Generation, LinkedIn Marketing, LinkedIn Mistakes, LinkedIn Profiles, LinkedIn Thought Leadership, Resources, Social Media | 0 |
We are thrilled to have Wayne Breitbarth join us for an interview about his recent 2016...
Read Moreby Heather Head | May 18, 2016 | LinkedIn Content, LinkedIn Thought Leadership | 0 |
Few publishing platforms are both as accessible and as powerful in expanding reach as LinkedIn...
Read Moreby Susan Tatum | Feb 23, 2015 | LinkedIn Content, LinkedIn Lead Generation, LinkedIn Marketing | 0 |
For our first three years of running lead generation programs for B2B companies on LinkedIn (we...
Read Moreby Susan Tatum | Jun 12, 2014 | LinkedIn Content, LinkedIn Groups, LinkedIn Mistakes | 0 |
This is #4 in a series of mistakes we address in our report on the “12 Costly Mistakes Tech...
Read Moreby Susan Tatum | May 2, 2014 | LinkedIn Content, LinkedIn Mistakes | 0 |
Blending high quality marketing content with LinkedIn efforts is the key to how we generate leads,...
Read Moreby Susan Tatum | Apr 18, 2014 | LinkedIn Content, LinkedIn Lead Generation, LinkedIn Marketing | 0 |
Marketing complex B2B technology can be difficult to wrap your head around – even for people with...
Read Moreby Susan Tatum | Apr 2, 2014 | LinkedIn Content, LinkedIn Sales | 0 |
In a new study from OpenView Venture Partners (available here for the price of your contact...
Read Moreby Susan Tatum | Mar 20, 2014 | LinkedIn Content, LinkedIn Lead Generation | 0 |
Gated content, if you happen to be unfamiliar with the term, is any kind of marketing content –...
Read Moreby Susan Tatum | Dec 1, 2013 | LinkedIn Content | 0 |
Recently a discussion posted in a LinkedIn group lead me to a blog article featuring an...
Read Moreby Susan Tatum | Oct 9, 2013 | LinkedIn Content | 0 |
The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly...
Read Moreby Susan Tatum | Jun 21, 2013 | LinkedIn Content | 0 |
What if I told you 91% of buyers don’t trust your sales people? That’s basically what the CMO...
Read Moreby Susan Tatum | May 23, 2013 | LinkedIn Content | 0 |
Over the last three months, my blog articles have gone from zero LinkedIn shares to over 30. What...
Read MoreSocial Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!