Stewart Gandolf built a hugely successful digital marketing agency for healthcare companies using SEO and PPC ads. His company is currently planning for a pivot, so Stewart takes some time to reflect with Susan on how he would build a digital marketing agency today now that he’s reached the buyout stage.Read More
Lead generation is just a small part of the work agency owners need to do to produce steady, lasting business growth. In today’s conversation, Susan and Joe Pope discuss how marketing agencies can build their own marketing pipelines designed with long-term growth in mind.Read More
More companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.Read More
The jump from $1 million to $5 million in revenue isn’t simply a case of luck or hard work. Set aside the idea that you simply need to hustle harder, and listen to business advisor Brad Farris as he shares his strategic plan for how agency owners can move into the next phase of their business.Read More
For more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.Read More
Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up – or doesn’t.Read More
For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.Read More
Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously – even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In this episode, Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.Read More
There are so many insights that we could get from understanding how behaviors, as hard-wired in our DNAs, tend to dictate how we react in different situations. Chairman and CEO of DNA Behavior, Hugh Massie, sheds light on the truth about this and how it is so. Covering our financial decisions in the way we handle pressure and emotions, he points to the unknown behaviors we took on from when we were born that seem to derail our performance. Hugh puts that in the context of how we manage money, build businesses, develop relationships with clients, and lead better. Take a deep dive into this interesting topic and use the behavioral insights and wisdom to take control and empower yourself even more.Read More
Business networking groups can be a huge boon to you and your business if you fall in with the right crowd and learn to communicate the way you need to. Otherwise, these groups can just end up being a waste of your time because they won’t lead you where you need to go. The Founder of Collaberex, Jonathan Rosen, gets into what you need to look out for in business networking groups.Read More
In this episode Susan Tatum sits down with Lee Eisenstaedt, Founder of Leading with Courage Academy to discuss Leadership Development and its impact on Differentiation.Read More
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Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!