When business development programs don’t result in a full pipeline and enough new clients, too many people just do more. Send more connection invitations; more messages; more email; more calls.Read More
The goal of a LinkedIn business development program (or social selling, if you want to call it that) is to drive conversations with ideal prospects who ultimately turn into new clients or customers. From prospect identification and initial outreach to closing the sale, there are a number of places where these efforts can go off the rails; and if you’re not paying attention you won’t know how to fix it. You may not even know it’s happening.Read More
You are not imagining it. With every month that goes by, it gets harder to connect with your ideal prospects on LinkedIn. Strategies and tactics that worked beautifully last year seem to go nowhere now. Business owners new to using LinkedIn as a business development tool are finding the so-called best practices don’t get you many conversations with qualified prospects.Read More
The world is full of companies that might be interested in hiring you but only a select set are...Read More
B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!