Stop the Noise Podcast
What is Stop The Noise?
It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most?
This is Stop The Noise, the podcast that’s all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence!
by Susan Tatum | Nov 7, 2019
In this episode Susan Tatum sits down with Lee Eisenstaedt, Founder of Leading with Courage Academy to discuss Leadership Development and its impact on Differentiation.
by Susan Tatum | Aug 14, 2019
Susan Tatum sits down with Eric Michrowski, CEO at Propulo Consulting to discuss his ideas around differentiation. Eric’s goal has always been differentiation by finding your specific niche and staking your claim. This allows you to craft a very specific strategy you want to focus on. Focusing on people and work design through process transformation.
by Susan Tatum | Aug 9, 2019
In this episode we join Adam Landrum, CEO at Up&Up, and discuss developing a competitive advantage through authenticity:
“When we brand clients we help them become the best version of who they already are.”
“Be authentic to who you are; don’t make up slogans that you think the market wants to hear.”
“It is human nature to look at other organizations and think they have it all together.”
by Susan Tatum | Jul 31, 2019
In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO’s of The Thought Leaders Institute.
by Susan Tatum | Jul 24, 2019
In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing to talk about using exclusivity.
by Susan Tatum | Jul 17, 2019
In this episode Susan Tatum sits down with Craig Hall, Founder of Marketing Wiz to discuss differentiation in the Wealth Management Space.
by Susan Tatum | Jul 3, 2019
In this episode Susan Tatum sits down with Dario Priolo, Founder and President of JK Research to discuss building your differentiation strategy through buyer focused marketing content.
by Susan Tatum | Jun 26, 2019
In this episode, we join James Robert Lay, CEO of Digital Growth Institute, to talk about the importance of digital growth diagnostics for businesses operating in today’s fast-paced and ever-changing technological space.
by Susan Tatum | Jun 19, 2019
In this episode, we join Ethan Beute, VP of Marketing at BombBomb, in a discussion about how to market through personalized videos:
How you are your best differentiator
How polished videos can put people off
How we say something is as important as the words we use
by Susan Tatum | Jun 12, 2019
In this episode, we join Henry Kaminski, The Brand Doctor and Founder & CEO of Unique Designz, in a discussion about how to use personal branding to differentiate:
How you are the differentiating factor in branding
How to win through building a personal brand
How personal branding is the crossroads between your perception of yourself and how others perceive you
by Susan Tatum | Jun 5, 2019
In this episode, eCommerce Consultant Curt Anderson talks about the importance of having a specialty and focusing on your strengths and core.