Lead generation is just a small part of the work agency owners need to do to produce steady, lasting business growth. In today’s conversation, Susan and Joe Pope discuss how marketing agencies can build their own marketing pipelines designed with long-term growth in mind.Read More
Tag: content marketing
More companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.Read More
Recently a discussion posted in a LinkedIn group lead me to a blog article featuring an...Read More
The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly...Read More
What if I told you 91% of buyers don’t trust your sales people? That’s basically what the CMO...Read More
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About this Blog
Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.
There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!