Tag: Strategy

Why Do You Want to Use Social Media?

by Susan Tatum | Dec 15, 2016 | LinkedIn Strategy | 0 |

When business execs and subject matter experts ask me for help with a social media program, my...

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Why Your LinkedIn Network Requires a Strategy

by Susan Tatum | Nov 3, 2015 | LinkedIn Marketing, LinkedIn Sales, LinkedIn Strategy | 0 |

Have you ever really stopped to think about who you are – or should be – connected to on LinkedIn...

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Costly LinkedIn Mistake #12: Operating Without a Plan

by Susan Tatum | Jul 14, 2014 | LinkedIn Mistakes, LinkedIn Strategy | 0 |

This is #12 in a series of mistakes we address in our report on the “12 Costly Mistakes Tech...

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Why Most B2B LinkedIn Programs Fail to Generate Leads

by Susan Tatum | Jul 1, 2014 | LinkedIn Lead Generation, LinkedIn Marketing | 0 |

If I were to visit your website and click on the LinkedIn icon would it take me to your company...

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Secret Weapon of North America’s Most Effective B2B Content Marketers Revealed

by Susan Tatum | Oct 9, 2013 | LinkedIn Content | 0 |

The findings of the 2014 State of B2B Content Marketing study are out and now we know how highly...

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The 3 Phases of LinkedIn Effort and Where the ROI is Hiding

by Susan Tatum | Sep 30, 2013 | LinkedIn Marketing, LinkedIn Strategy | 0 |

I make a living helping B2B companies put social media to use as a legitimate marketing channel....

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About this Blog

Social Matters is written and edited for established B2B professionals who want to use social media to help meet business development objectives, achieve visible thought leadership roles and communicate with clients, customers and other relevant individuals.

There are no short cuts. No gaming of the system. If you want good sound ideas and advice about how to look good, sound good and provide value, you've come to the right place. Welcome!

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