Framework For Getting Clients Online When You’re Starting Out

Originally posted 1-9-23 on Typeshare

Launching your own B2B consulting business is exciting, but it can also be overwhelming, especially when it comes to finding new clients. The key is networking, and here’s a framework that’s proven successful for myself and other consultants.

Update your LinkedIn profile.

If your prospects are on LinkedIn, it can serve you well as your networking hub in the early days. It’s easy to change, gives you multiple ways to connect and engage, and will get much more traffic than a brand new website.

Contact your existing network.

Current clients, business colleagues, friends and family, and your social media connections are all good sources of referrals and advice. Let everyone know what you’re doing.

Take a careful look at your LinkedIn 1st degree connections. It’s almost always a hidden source of forgotten prospects.

Expand your networking to meet people you don’t know.

Get active on LinkedIn.

Post your ideas and comment on other people’s posts. DM people you’d like to talk with. (Just have a good, non-salesy reason.)

Partner with other consultants.

Look for opportunities to partner with complementary businesses that share a target audience.

For example, if you're an operations consultant, you might partner with accountants or financial advisors as strategic or referral partners.

I hope this framework helps! Let me know if you have any other questions.