Social Prospecting

A consistent flow of new business prospects is vital to the growth of professional services firms. We help you find and engage those who are most likely to become profitable new clients — and avoid those who are not.

Social Media Presence

Social media is a powerful communication channel that allows your target audience to get to know, like and trust you before they commit to a meeting. We use LinkedIn and Twitter to help you become a well-connected expert.

Influencer Connection

Today’s B2B buying decisions can be highly affected by individuals outside the company. We identify and establish beneficial relationships with the people whose opinions are valued in your market.


B2B companies are losing tremendous new business opportunities due to weak social media practices. How are you doing?


How to Focus Your LinkedIn Efforts to Meet More and Better Prospects

The world is full of companies that might be interested in hiring you but only a select set are the right combination of likely to buy and likely to be both profitable and fun to work with. The rest are a waste of time. At best, you’ll spend valuable new business...

Why You Can’t Book Sales Calls on LinkedIn

“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake. I look at the folks who...

Why LinkedIn Should Not Be Part of Your Social Media Program

B2B social media programs are dangerous in the wrong hands. And most of them are in the wrong hands. Having a formal social media program can easily lull you into the false belief that you’re getting the best possible value out of every network. After all, you’re got...

LinkedIn Reconnection Message – Do Not Try This at Work

Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold. But most of the messages I’m...

How to Effectively Use Hashtags on LinkedIn

LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they...

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