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Strategy is the biggest difference between a company that merely dabbles in social media and one that is wildly successful. The Conversion Company can develop your strategy for you.


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7 Reasons Why LinkedIn is the Best Social Media Network for Professional Services

While social media has long been prominent for business-to-business firms in industries such as tech, telcom and media, many professional services firms are just now beginning to embrace this powerful business development channel. One thing that holds many firms back...

What can go wrong with social media management tools?

Have you ever used a social media management tool that promised to deliver magnanimous results “on autopilot”? Who doesn’t want to try the latest social media management tool? What these tools don’t tell you is that things can go terribly wrong. And when they do,...

3 LinkedIn Profile Mistakes that Will Cost You Money

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it?  You’re not alone, and I hope this article will lead you to rethink that position because the simple act of ignoring your profile incorporates three mistakes that can cost you...

What Is a B2B Influencer Marketing Program?

Influencer marketing programs are becoming one of the most powerful ways to reach your audience, increase thought leadership, raise brand awareness and help you develop relationships. Your audience is listening to a group of someones, and those someones are the...

Why B2B Marketers Need a Brand Strategy & How to Do it Right

When we think of brands, we think of Coca-Cola, Nike or L'Oreal. Brands are part of our daily lives. We are loyal to the brands we favor. When we make purchases, we stick to our favored brands, often not even considering rival offerings. Now, the brands in our daily...

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