Social Media Strategy

Strategy is the biggest difference between a company that merely dabbles in social media and one that is wildly successful. The Conversion Company can develop your strategy for you.

Social Media Guidance

Let our expertise in social media and B2B marketing help you achieve your business goals faster and more effectively.

Social Media Implementation

No time to take care of those time-consuming daily activities that keep your social business program running? Let The Conversion Company do it all for you.

Free B2B Social Business Assessment

B2B companies are losing tremendous new business opportunities due to weak social media practices. How are you doing?


10 Reasons I’m Glad I Read “Predictable Revenue” and You Should Be Too

I wouldn’t normally have read Predictable Revenue by Aaron Ross and Marylou Tyler. If not for my friend Andy Parkinson repeatedly asking for my opinion, I wouldn’t have given it a second thought - mainly because I wrongly assumed a book about the $100 million best...
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Why Your Employees Are Your Company’s Best Advocates

Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what's...
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How To Weave Authenticity Into Your Social Media Marketing

Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave...
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Why Do You Want to Use Social Media?

When business execs and subject matter experts ask me for help with a social media program, my first question to them is: Why? What is it you want to use social media to do? Some people can answer right away. Some have to think about it. And others confess they don’t...
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Are Employee Advocacy Programs Helping Employees Get Poached?

Employee advocacy is a hot topic for businesses, and both marketers and business leaders are asking more questions about designing and implementing employee advocacy programs. Your company may be missing a huge opportunity to increase the organic reach of your social...
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