Social Prospecting

A consistent flow of new business prospects is vital to the growth of professional services firms. We help you find and engage those who are most likely to become profitable new clients — and avoid those who are not.

Social Media Presence

Social media is a powerful communication channel that allows your target audience to get to know, like and trust you before they commit to a meeting. We use LinkedIn and Twitter to help you become a well-connected expert.

Influencer Connection

Today’s B2B buying decisions can be highly affected by individuals outside the company. We identify and establish beneficial relationships with the people whose opinions are valued in your market.


B2B companies are losing tremendous new business opportunities due to weak social media practices. How are you doing?


How to Effectively Use Hashtags on LinkedIn

LinkedIn wants you to start using hashtags. And, I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they...
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8 Powerful Secrets To Meeting More New Clients

For today’s professional services firms, new clients are a critical part of meeting business growth objectives, and tapping personal networks is no longer enough. You have to find and woo strangers - get their attention, then their interest, and often educate them a...
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10 Reasons I’m Glad I Read “Predictable Revenue” and You Should Be Too

I wouldn’t normally have read Predictable Revenue by Aaron Ross and Marylou Tyler. If not for my friend Andy Parkinson repeatedly asking for my opinion, I wouldn’t have given it a second thought - mainly because I wrongly assumed a book about the $100 million best...
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Why Your Employees Are Your Company’s Best Advocates

Ever wondered what it really takes to get an employee advocacy program launched and keep employees engaged? Lisa Marcyes of Marketo joins us to discuss how companies can gain enrollment to get started with their employee advocacy programs and how to measure what's...
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How To Weave Authenticity Into Your Social Media Marketing

Robert Nissenbaum of Tactical Social Media joins Social Matters to discuss how taking an authentic approach to social media marketing can amplify your online efforts and deepen relationships online. We asked Robert to share his insights on better ways to weave...
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