What is Stop The Noise?
It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most?
This is Stop The Noise, the podcast that’s all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence!
5 Key Steps of Content-Driven Marketing
More companies are out there creating more content, but instead of informing consumers, it’s simply overwhelming them. Mike Sweeney shares 5 content-driven marketing strategies that will help companies cut through the noise and reclaim their customers’ attention.
How Marketing Agencies Can Break Past the $1 Million Revenue Barrier
The jump from $1 million to $5 million in revenue isn’t simply a case of luck or hard work. Set aside the idea that you simply need to hustle harder, and listen to business advisor Brad Farris as he shares his strategic plan for how agency owners can move into the next phase of their business.
Manufacturing’s Move Into Digital Marketing
For more traditional industries like manufacturing that have traditionally relied on trade shows or face-to-face conversations, moving to digital marketing was always a low priority, says Jeff White. But the COVID-19 pandemic created a huge shift in the marketing space, and B2B businesses have had to follow suit.
Actionable Ideas Are Welcome In Any Climate
Actionable Ideas Are Welcome In Any ClimateBy Susan TatumJuly 15, 2020PodcastNotes from the Show Marketing agencies, consulting firms, subject matter experts are all in the business of providing ideas. In this episode, Susan Tatum talks with Patrick Dodge, CEO at...
Survival Mode is Nothing New
Corporations are destined to fail when they lose their ability to change, says author Joseph Jaffe in his 2018 book, Born to Suck. And 2020 is proving him right. In this episode, Susan Tatum picks Joseph’s brain on business survival, growth, the entrepreneurial advantage and how to be ready to move fast as the economy opens up – or doesn’t.
A Silver Lining Inside This Cloud
For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.
How Human Nature Affects Buyers’ Choices
Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously – even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In this episode, Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.
How Our Behavior DNA Dictates Our Financial Decisions With Hugh Massie
There are so many insights that we could get from understanding how behaviors, as hard-wired in our DNAs, tend to dictate how we react in different situations. Chairman and CEO of DNA Behavior, Hugh Massie, sheds light on the truth about this and how it is so. Covering our financial decisions in the way we handle pressure and emotions, he points to the unknown behaviors we took on from when we were born that seem to derail our performance. Hugh puts that in the context of how we manage money, build businesses, develop relationships with clients, and lead better. Take a deep dive into this interesting topic and use the behavioral insights and wisdom to take control and empower yourself even more.
Building A Business Network With Jonathan Rosen
Business networking groups can be a huge boon to you and your business if you fall in with the right crowd and learn to communicate the way you need to. Otherwise, these groups can just end up being a waste of your time because they won’t lead you where you need to go. The Founder of Collaberex, Jonathan Rosen, gets into what you need to look out for in business networking groups.
How Leadership Development Can Help You Differentiate
In this episode Susan Tatum sits down with Lee Eisenstaedt, Founder of Leading with Courage Academy to discuss Leadership Development and its impact on Differentiation.