What is Stop The Noise?
It’s hard for your message to be heard when there’s noise coming from all directions. So how do you cut through all the noise and make sure that you’re able to get through to the people who matter most?
This is Stop The Noise, the podcast that’s all about inspiring business owners and experts to make a bigger impact in their niche by rising above the noise and differentiating themselves. Focus on not doing everything for everybody but on doing a few things for the right people, so your business can maximize its potential for excellence!
A Silver Lining Inside This Cloud
For all the terrible challenges business owners face in 2020, there is actually some good. If we approach this right, many firms will not simply survive but will come out stronger because of it. In this episode Susan Tatum talks with Ben Lack, CEO of Interrupt Media, about the opportunities to focus, to become essential to our clients and to strengthen the bond with those we love.
How Human Nature Affects Buyers’ Choices
Much of human behavior remains the same because so many things that drive our behavior are innate and hard wired. But context changes things enormously – even beyond recognition. Whether caused by a pandemic or the growing influence of AI in our lives, buyers are looking at their choices through a different lens. In this episode, Susan Tatum interviews Matthew Willcox, author and founder of behavioral insights consultancy, The Business of Choice, to learn more about what has changed and what has stayed the same.
How Our Behavior DNA Dictates Our Financial Decisions With Hugh Massie
There are so many insights that we could get from understanding how behaviors, as hard-wired in our DNAs, tend to dictate how we react in different situations. Chairman and CEO of DNA Behavior, Hugh Massie, sheds light on the truth about this and how it is so. Covering our financial decisions in the way we handle pressure and emotions, he points to the unknown behaviors we took on from when we were born that seem to derail our performance. Hugh puts that in the context of how we manage money, build businesses, develop relationships with clients, and lead better. Take a deep dive into this interesting topic and use the behavioral insights and wisdom to take control and empower yourself even more.
Building A Business Network With Jonathan Rosen
Business networking groups can be a huge boon to you and your business if you fall in with the right crowd and learn to communicate the way you need to. Otherwise, these groups can just end up being a waste of your time because they won’t lead you where you need to go. The Founder of Collaberex, Jonathan Rosen, gets into what you need to look out for in business networking groups.
How Leadership Development Can Help You Differentiate
In this episode Susan Tatum sits down with Lee Eisenstaedt, Founder of Leading with Courage Academy to discuss Leadership Development and its impact on Differentiation.
How to Capture the Hearts and Minds of the People Who Are Doing the Work
Susan Tatum sits down with Eric Michrowski, CEO at Propulo Consulting to discuss his ideas around differentiation.
Developing a Competitive Advantage by Owning Who You Really Are
In this episode we join Adam Landrum, CEO at Up&Up, and discuss developing a competitive advantage through authenticity:
Crafting your Niche and Your Ideal Client Persona
In this episode Susan Tatum sits down with Jim Hohl and Lucas Garvin, Co-Founders and Co-CEO’s of The Thought Leaders Institute.
Achieving Differentiation through Exclusivity
In this episode Susan Tatum sits down with Jason Bland, Co-Founder of Custom Legal Marketing to talk about using exclusivity.
Differentiation through Vertical Integration and Personal Interaction
In this episode Susan Tatum sits down with Craig Hall, Founder of Marketing Wiz to discuss differentiation in the Wealth Management Space.