CONVERSATION
STARTERS
Ideas for finding and converting strangers to extraordinary clients and partners
Conversations Starters is written and edited for B2B consultants and coaches who want to build more and better business relationships, achieve visible thought leadership roles and serve more of the clients you deserve.
There are no hacks or gaming of the system here.. If you want sound ideas and advice about how to look good, sound good and fill your sales pipeline, you’ve come to the right place. Welcome!
Taking Action on Your Pipeline KPIs
When business development programs don’t result in a full pipeline and enough new clients, too many people just do more. Send more connection invitations; more messages; more email; more calls.
Why You Can't Book Sales Calls on LinkedIn
“Social selling” may be one of the biggest buzzwords of the past few years, but I hear from a lot of sales execs who are having a hard time making it work. They’re frustrated to the point of writing LinkedIn off, and that can be a big mistake.
LinkedIn Reconnection Message – Do Not Try This at Work
Lately I’ve been getting a raft of messages from LinkedIn connections wanting to get reacquainted. This is not a bad idea. In fact, your LinkedIn 1st degree network can be a treasure chest of potential clients you’ve allowed to go cold.
Are Sales and Marketing People Ruining LinkedIn?
Not too long ago, LinkedIn was a haven from spam. Messages came only from people you knew or who had taken the time to learn something about you. The times are changing — and the news is not good.
LinkedIn Plus Twitter: Supercharge Growth With This Power Duo
Building relationships with most everyone you meet is a sure-footed way to steadily build and earn business. The reason this works so well is because trust is the soul of sales.
LinkedIn Paralysis: The Hidden Heartache of Social Selling
No wonder close to 50% of salespeople aren’t achieving their quota objectives. 7 ways you set yourself up for success.
10 Ways to Generate Leads and Build Influence on LinkedIn
Without some of us even noticing, LinkedIn developed into a useful publishing platform and tool to generate leads for marketers and salespeople looking to build relationships with prospects.
Assess the Business Value of Your LinkedIn Network with Personas
I like to think of my LinkedIn network as being a lot like a vegetable garden. My garden, and probably yours as well, has a lot of variety that includes a number of very healthy plants. Sometimes weeds work their way in and then there are also times when I find myself growing a vegetable only to find out that it is not to my liking.
LinkedIn Social Selling Index – What It Is and How Sales Management Can Use It
There are not-so-subtle signs that social selling in general and LinkedIn specifically need to be incorporated into your sales team’s sales process.
How to Increase Available Selling Time with LinkedIn
According to CSO Insights’ Sales Optimization Study, B2B sales people typically spend a startling 59% of their time NOT selling.
Why B2B Companies Must Pay More Attention to LinkedIn
B2B sales and marketing is going social. No shock there. But there is an interesting conflict. Multiple studies (Forrester, ComScore, etc) have shown us IT buyers prefer LinkedIn 2X more than any other major social network when it comes to reading content
4 Keys to Making LinkedIn Your Best Prospecting Tool - and Why You Should Care
The word is out. IT and other B2B buyers are on LinkedIn, actively seeking help in solving business problems and ready to connect with vendors who do it right.
Why You Should Be Building a Custom LinkedIn Group
But why fish in someone else’s pond when you can build your own?